On Wednesday I was hanging out at Target, looking for clothes for the Healthy Living Summit and presents for my friends’ new baby and generally wasting time because it’s summer, when I stumbled upon these (presumably new) Fruit Roll-Ups Simply Fruit fruit rolls.
At first, I was excited, because Brian and I are big fans of Trader Joe’s Dried Fruit Bars (also known as fruit leather). Since TJ’s is over an hour away, we have to ration them and once we’re out, we’re out for a while. It’s a sad existence we live, being so far from Trader Joe’s and Whole Foods (having so many awesome local farms helps though). Anyway, it would be awesome to have a fruit bar substitute.
But then I thought, there’s no way these can be decent. It’s a marketing scheme preying on the “natural food” movement. However, the ingredient list didn’t disappoint:
And the taste was pretty darn good, too! Don’t get me wrong, these are not Trader Joe’s Dried Fruit Bars. They’re fruit roll-ups, but I’m sure for a lot of people that’s a good thing. They have the same texture and stickiness as the fruit roll-ups I used to take to elementary school for snack. Actually, they’re not as good as the fruit roll-ups of my youth because there aren’t any shapes to peel off the sheet. Am I the only one who actually did that? Apparently Brian just ignored the cut outs and ate the roll-up whole. I say that’s no fun. The fruit bars from Trader Joe’s are thicker and less sticky, but these are rather tasty.
Would I buy them again? Probably. I’m always looking for quick snacks I can grab on my way out the door. I’d still choose Trader Joe’s, but if I had to have something from the “fruit snack department” of the supermarket, this isn’t a bad pick.
In a related matter, has anyone actually made their own fruit leather? I’ve seen a couple blogs with recipes and I want to try it, but a lot of the recipes have you set the oven at 150° and our oven doesn’t go that low, so I’m not sure if it would work.
Disclaimer: Relishments has no connection with General Mills or Fruit Roll-Ups. I paid for the product myself out of personal interest in trying it.