{"id":8141,"date":"2013-09-11T19:23:24","date_gmt":"2013-09-11T23:23:24","guid":{"rendered":"http:\/\/www.relishments.com\/blog\/?p=8141"},"modified":"2013-09-14T15:45:21","modified_gmt":"2013-09-14T19:45:21","slug":"hls13dogood-live","status":"publish","type":"post","link":"https:\/\/www.relishments.com\/blog\/hls13dogood-live\/","title":{"rendered":"#HLS13DoGood &#8211; Using Your Platform for a Cause LIVE!"},"content":{"rendered":"<p><center><a href=\"http:\/\/healthylivingsummit.com\/\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/healthylivingsummit.com\/wp-content\/uploads\/2013\/08\/LiveBloggerBadge.png\" \/><\/a><\/center>As you know, because I can&#8217;t stop talking about it, tomorrow I&#8217;ll be headed to Minneapolis for the 5th Annual (and my 4th) Healthy Living Summit.\u00a0 One of the sessions I&#8217;ll be attending is <strong>Using Your Platform for a Cause: Philanthropy and Blogging, <\/strong>as described by the HLS site:<\/p>\n<blockquote><p>Blogging gives someone an audience, no matter how small or large, and an important platform that can be used to raise awareness (and money) around great causes. Philanthropy is an expansive world, and there are a number of things to consider before aligning yourself with a cause. Attend this session to learn how to focus on a cause that aligns well with your brand, and how to effectively use your voice to give back to the issue of your choice. While raising funds is important, raising awareness is even more beneficial to non-profit organizations: this session will cover how to best partner with organizations both locally and nationally, and how to creatively and effectively tell the story of your cause. Interesting case studies, about <a href=\"http:\/\/www.plateshare.org\/\">Plate Share<\/a> and <a href=\"http:\/\/gotrtwincities.org\/\">Girls on the Run<\/a>, will be used to further illustrate and dive deeper into the presentation\u2019s content.<\/p><\/blockquote>\n<p>I&#8217;m really looking forward to this session.\u00a0 But I know not everyone will be coming to the summit.\u00a0 And that&#8217;s okay! I&#8217;ll be live blogging Using Your Platform for a Cause from 2:00 &#8211; 2:45 pm (central time!).\u00a0 Live blogging means that I&#8217;ll be updating this post as the session progresses and hitting publish constantly.\u00a0 It&#8217;s almost like being there!\u00a0 All the other sessions will be live blogged and live tweeted as well.\u00a0 You can see the full list on the <a href=\"http:\/\/healthylivingsummit.com\/follow-along-with-hls13\/\">summit website.<\/a><\/p>\n<p>So, check back right here on the 14th! \u00a0See you then!<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\">Using Your Platform for a Cause: Blogging and Philanthropy live blog<\/h3>\n<p>Katie Levans began the session thanking the sponsors, then kicking off the session.<\/p>\n<p>There are tons of blogs on the internet, each with individuals with varied interests and skills behind them. \u00a0When these like-minded people connect, huge networks can be created. \u00a0Social media allows all of us to have a voice and make a difference.<\/p>\n<p>3 questions:<\/p>\n<p>Why should I get involved with a cause?<\/p>\n<p>How do I choose a cause?<\/p>\n<p>What kind of impact can I really make?<\/p>\n<p>There are many non-profits available and many are understaffed and rely on volunteers to run their organizations. \u00a0Volunteer time is very valuable. \u00a0If you don&#8217;t have time, you can give time and skills to charities.<\/p>\n<p>Non-profits are often looking for people to do administrative tasks such as computer work. \u00a0Our blogging skills are very important to these organizations. \u00a0Donating time allows you, as a blogger, to expand your audience.<\/p>\n<p>Another benefit is building your portfolio. \u00a0The writing content or photos you create can be used.<\/p>\n<p>Non-profits have boards of directors with influential and connected people.<\/p>\n<p>At the end of the day, the biggest benefit is making a difference in the world.<\/p>\n<p>Think about local, national and international non-profits and charities. \u00a0It is important to think about your blog&#8217;s audience and your personal interests. \u00a0Where those two things intersect is the sweet spot for connecting philanthropy and blogging. \u00a0Where do your skills and passions overlap? \u00a0Is there an organization that aligns with that overlap? \u00a0Both Katie and Mary Uran shared 5 of their skills and 5 of their passions.<\/p>\n<p>Before signing on to work with a charity, think about the following: Which organizations match your passion? Where is their money spent? And how much goes to the cause? Who runs the organization? What proof of concept do they have to show their impact?<\/p>\n<p>75-80% of the funds should be going to the cause.<\/p>\n<p>Non-profits that have been around for a while have annual reports. \u00a0Newer ones have business plans. \u00a0Check them out. \u00a0GuideStar is a database of non-profits which provides important information. \u00a0Charity Navigator is another site that provides financial information on non-profits. \u00a0The National Center for Non-Profit Statistics and the IRS also have information.<\/p>\n<p>Philanthropic Blogging Ideas:<\/p>\n<ul>\n<li>Spread the word-write a series of informative posts<\/li>\n<li>Encourage action-tell reader how to get involved<\/li>\n<li>Host a giveaway-raise funds for good<\/li>\n<li>Volunteer-give your time and share your experience<\/li>\n<li>Guest Feature-invite the founder (or a representative) to post on your blog<\/li>\n<\/ul>\n<p>Case study: Headbands of Hope<\/p>\n<p>$1 of each sale goes to cancer research and one headband is given to a cancer patient for each blog sold. \u00a0Many bloggers have worked with Headbands for Hope by writing posts, hosting guest posts from the organization and hosting giveaways. \u00a0These situations are win-wins for the bloggers and the non-profit.<\/p>\n<p>Mary Uran is the director of Girls on the Run (GotR) in the Twin Cities. \u00a0Girls on the Run serves 3-5th grade girls by helping them be active and focusing on issues such as self esteem, bullying and self-worth. \u00a0 Mary shared a story about a girl who was a reluctant runner due to negative messages from home and the media, but over time slowly made progress and successfully completed the Girls on the Run 5k at the end of the season. \u00a0This year that girl is involved again and has invited her mother to join in as well.<\/p>\n<p>Girls on the Run has been featured on the blog Healthy Tipping Point. \u00a0Her activity on Twitter increased GotR interest by 25%. \u00a0Heidi wrote about GotR Twin Cities in two blog posts and increased their web traffic by 30%.<\/p>\n<p>There are GotR chapters across the country. \u00a0You can be a coach, a soulmate (who raises money for the organization), a running buddy, a 5K ambassador or a committee\/board volunteer.<\/p>\n<p>Katie is the creator of the app PlateShare. \u00a0It is a platform that allows you to round your restaurant purchases to the nearest dollar and donate that money to a food pantry. \u00a0Katie saw that people donate food that they don&#8217;t want to eat to food banks. \u00a0She was concerned about the nutritional quality of the food that was being donated to an already at risk population.<\/p>\n<p>As a blogging community, we can better leverage our relationship with the food interest to do good. \u00a0Katie created a policy on her blog that whenever she received free food or a free meal as a result of her position as a blogger, she would donate to Second Harvest an equivalent amount. \u00a0That sort of thinking led to the creation of PlateShare.<\/p>\n<p>Katie participated in a competition for start ups and PlateShare was a finalist, though it didn&#8217;t win. \u00a0There is a mobile version (Android; iPhone coming soon). \u00a0There is a Point of Sale integration being pioneered in Charlotte and a credit card integration is also being worked on at participating locations.<\/p>\n<p>A viral spread can be created when people tweet or otherwise share their PlateShare donations online. \u00a0PlateShare is easy, accessible and affordable. \u00a0Every penny counts if we all work together and &#8220;change starts now&#8221; (PlateShare motto).<\/p>\n<p>More info about PlateShare is at <a href=\"http:\/\/honeystuck.com\/plateshare\">honeystuck.com\/plateshare<\/a>. \u00a0There is a 30 day PlateShare challenge to allow you to see how your change adds up.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Consider yourself an unofficial representative<\/li>\n<li>Respect their style guide and logo specifications<\/li>\n<li>Do not answer questions you don&#8217;t know<\/li>\n<li>Never personally accept funds for the organization<\/li>\n<li>When telling stories, uphold client confidentiality<\/li>\n<\/ul>\n<p>Action items:<\/p>\n<ul>\n<li>identify a cause that inspires you<\/li>\n<li>research organizations that support what sets you on fire<\/li>\n<li>reach out to organizations to ask how you can help<\/li>\n<li>create your blog&#8217;s Charitable Giving Policy<\/li>\n<li>schedule at least 1 volunteer day in the next month<\/li>\n<li>use hashtag #HLS13DOGOOD to share your stories going forward.<\/li>\n<\/ul>\n<p>Contact Info:<\/p>\n<p>www.gotrtwincities.org<\/p>\n<p>twitter: @gotrtwincities, @gotri<\/p>\n<p>plateshare.org<\/p>\n<p>@honeystuck<\/p>\n<h3 style=\"text-align: center;\"><\/h3>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.89'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Posts<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" 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One of the sessions I&#8217;ll be attending is Using Your Platform for a Cause: Philanthropy and Blogging, as described by the HLS site: Blogging gives someone an audience, no&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.relishments.com\/blog\/hls13dogood-live\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[110,9],"class_list":["post-8141","post","type-post","status-publish","format-standard","category-events","tag-healthy-living-summit","tag-make-a-difference","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#HLS13DoGood - Using Your Platform for a Cause LIVE! | Relishments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.relishments.com\/blog\/hls13dogood-live\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#HLS13DoGood - Using Your Platform for a Cause LIVE! | Relishments\" \/>\n<meta property=\"og:description\" content=\"As you know, because I can&#8217;t stop talking about it, tomorrow I&#8217;ll be headed to Minneapolis for the 5th Annual (and my 4th) Healthy Living Summit.\u00a0 One of the sessions I&#8217;ll be attending is Using Your Platform for a Cause: Philanthropy and Blogging, as described by the HLS site: Blogging gives someone an audience, no...Read More 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